DiGiMA: Digital Marketing & Analytics Student Group

Advisor

Dr. Hyeong-Gyu Choi 
Business, Accounting, and Economics Department 
Office: Smith Curtis 240F
hchoi [at] nebrwesleyan.edu (hchoi[at]nebrwesleyan[dot]edu)

DiGiMA: Digital Marketing & Analytics Student Group

Who We Are

DiGiMA, short for the Digital Marketing & Analytics Student Group, is a recognized student organization at ¶¶ÒõÊÓƵ (¶¶ÒõÊÓƵ). We’re a community dedicated to equipping ¶¶ÒõÊÓƵ students with practical digital marketing knowledge and facilitating community through practical experience.

 

What We Do

The core purpose of DiGiMA is to bridge the gap between classroom learning and industry practice.

We focus on three key areas:

  • Training and certification
    We curate a digital knowledge board with links to relevant certifications and training programs. Members are classified as trainee or trained based on the completion of these skill sets.
  • Real-world experience
    We collaborate with local businesses on community projects. Trained members whose skills match project requirements are invited to participate.
  • Competition
    We actively prepare for and participate in national digital marketing competitions.

 

Membership

Any ¶¶ÒõÊÓƵ student is eligible to join DiGiMA. For full details, refer to the DiGiMA Constitution or contact our advisor.

How to join:

  • Attend a meeting: Interested students must first attend a meeting as a guest.
  • Trainee approval: The student's name is then presented to the Executive Council to be approved for trainee membership.
  • Project assignment: After completing required skill sets from the , members are assigned to a project.

Membership Requirements

Active membership is reviewed at the end of each term based on the following requirements:

  • Meetings: Attend at least two biweekly meetings per term.
  • Service: Help with any DiGiMA project for three hours/month (documented in a logbook).
  • Projects: Fully participate in and complete one project per term.
  • Events: Attend two other DiGiMA sponsored events per term.

 

Faculty Advisor

DiGiMA is guided by an Academic Advisor, who must be a faculty or administrative staff member of ¶¶ÒõÊÓƵ. The advisor:

  • Oversees all club activities
  • Assists with conflict resolution
  • Supports the Executive Council in fulfilling its responsibilities

 

Leadership

DiGiMA is led by an Executive Council, with officers elected annually. Each term runs from January 1 to December 31.

PositionPrimary Responsibilities
PresidentServes as the primary representative, presides over all meetings, and maintains communication with the Center for Student Engagement and Belonging (CSEB), Student Affairs Senate (SAS), and the Academic Advisor.
Vice President of AdministrationMaintains accurate records of all activities, membership, and finances; holds signing authority for the student government credit card.
Activities OfficerOrganizes and manages events, oversees public relations, submits events via ¶¶ÒõÊÓƵ Engage, coordinates room reservations, and creates/distributes promotional materials.